Mountain View, Calif. (March 2010) – Karen Francis, Executive Chairman and CEO of AcademixDirect, participated in the Career College Association’s (CCA) 2010 Hill Day and Policy Forum, during which more than 600 visits to elected officials were conducted by industry leaders and students. The event also featured briefings on key policy issues and speakers from the Department of Education and Capitol Hill.
“There are many critical issues currently facing the higher education industry and AcademixDirect feels it is of utmost importance to advocate for career colleges and the pivotal role they are playing in the retraining of America,” said Ms. Francis. “As head of an education marketing company that connects college-bound students with the schools that will help them succeed, I have seen firsthand how career and online schools are democratizing education and literally changing lives. The information sharing with industry peers, along with the face-to-face discussions with legislators, deepened my appreciation for the need to better inform lawmakers about the impact of career colleges and the role AcademixDirect can play in that effort.”
Participants of CCA’s 2010 Hill Day received briefings on key issues, including the definition of gainful employment and income-based repayment, and enjoyed presentations by Sen. John Cornyn (R-TX), Chairman of the National Republican Senatorial Campaign Committee, Senate Republican Leadership and member of the Senate Finance Committee; Rep. Gerry Connolly (D-Va.), Member House Committee on Government and Oversight Reform, House Committee on Foreign Affairs and House Committee on the Budget; and Dan Madzelan, Acting Assistant Secretary, Office of Postsecondary Education, Department of Education.
About AcademixDirect
As the leading innovator in education marketing focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment. AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed. To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, data purity assurance, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students.