eDirect leads are collected from the AcademixDirect Dean’s List Partner Network. This Network consists of many internet partners that excel at collecting niche demographic or channel specific leads. Many customers prefer this medium because it allows leads from originators whose core competency matches the customer. It also serves as an additional source of leads for niche demographics. All eDirect leads are automatically filtered with the OnTarget Technology Suite to ensure the highest quality possible. The OnTarget Technology Suite, proprietary software from AcademixDirect, puts leads through up to three levels of rigorous quality screening.
The eDirect lead program also offers niche targeting for geography and degree/program/subject categories. This program finds students at the established, well-known source sites, further contributing to high lead quality.