Mountain View, Calif. (June 2010) – AcademixDirect, a leading education marketing company (www.academixdirect.com), has named Ira Becker Vice President of Sales. Becker will manage the company’s sales and customer service relationships with colleges and universities across the country, introducing AcademixDirect’s tailored enrollment solutions that connect college-bound students with the schools that will help them succeed.
“Ira Becker has a proven track record of success in a number of Internet industry sales positions, as well as entrepreneurial ventures,” said Karen Francis, CEO. “His expertise will prove invaluable as we continue to expand our custom technology offerings to the higher education industry, particularly the rapidly evolving arena of career and online schools. Equally as important, Ira seeks to further enhance our company’s customer-centric culture.”
Most recently, Becker was CEO and co-founder of What They Like, Inc., an Internet destination providing parents with unbiased guidance on interactive family entertainment, which was acquired by Fox Interactive Media in August 2009. Previously, he served as General Manager of 1UP Network, a division of the Ziff Davis Game Group and, prior to that, he was Vice President of Business Development of Ziff Davis Internet Group. His experience also includes serving as Vice President of Sales at Inquiry.com, the Internet’s first exhaustive product resource for IT professionals where he pioneered pay-for-performance lead generation service for global technology vendors.
About AcademixDirect (www.academixdirect.com)
As the leading education marketing company focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment. AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed. To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, fraud detection software, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students.