Mountain View, Calif. (February 26, 2010) – AcademixDirect, a leading education marketing company (www.academixdirect.com), has launched the OnTarget Technology Suite, a compilation of technology and tools that identifies students with a high propensity to enroll in online universities and career colleges. The OnTarget Technology Suite successfully addresses schools’ desired shift away from the volume of user inquiries to their quality, as measured by the number of enrollments realized.
“AcademixDirect developed the OnTarget Technology Suite to meet our clients’ evolving enrollment goals,” said Karen Francis, Executive Chairman of AcademixDirect. “The surging demand for post secondary education marketing services has led to a complicated array of choices for potential students. Connecting the right student to the right program or school is key. As a marketing partner to online schools, AcademixDirect has spent six years developing matching engine technologies that ensure students are matched with schools that will best help them succeed. With our precision matching capabilities, we focus on quality of user inquiries versus quantity of leads, resulting in higher enrollments and more fulfilled students who are good candidates to graduate.”
The major components of the OnTarget process are: user intent measurement, data purity assurance, lead quality scoring, –fueled by AcademixDirect’s advanced algorithms in its OnTarget matching engine. The OnTarget Suite ensures customers receive complete, accurate and highly contactable lead data by rigorously validating form data, verifying information accuracy, and employing real-time user intention screens. AcademixDirect’s industry-leading data purity assurance mechanism captures and eliminates unproductive user inquiries to colleges, saving thousands of hours in operational costs. The analytical tool of lead quality scoring predicts the likelihood of a lead to turn into an enrollment and is used by AcademixDirect for lead filtering, lead pricing, and lead source optimization.
Unlike competing solutions, AcademixDirect’s OnTarget Technology Suite passes leads through multiple quality assessment and enforcement steps before client delivery, focusing on the end-user experience. The Technology Suite’s lead quality scoring identifies and eliminates prospects unlikely to enroll, improving overall lead quality, saving operational costs, and enhancing higher performance for schools. Unlike many lead generators that prioritize the delivery of leads to schools for which they need to fill allocations, AcademixDirect continually improves the matching engine to ensure schools receive the best quality user inquiries and prospective students get the maximum value for their search.
For more information on AcademixDirect and the OnTarget Technology Suite, visit www.academixdirect.com.
About AcademixDirect
As the leading innovator in education marketing focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment. AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed. To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, data purity assurance, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students.