eSelect leads are the company’s most popular lead offering. These leads are collected through the AcademixDirect proprietary web properties and relationships. eSelect leads are collected by showing the prospective student viable matches and the student opting in to receiving information from that specific institution. eSelect leads can be optimized if the customer purchases the OnTarget Technology Suite capability.
AcademixDirect has created the OnTarget Technology Suite to ensure its customers receive the most quality product available. The OnTarget Technology Suite is divided into three major components: Student Matching Algorithm, Fraud Detection, and Statistical Lead Scoring.
Student Matching Algorithm
The matching algorithm operates on all of the Company’s properties. The algorithm collects information from the education institutions and the prospective students and generates a list of best possible matches which are shown to the user. The user can then select to receive more information from any school in their list of matches. Ensuring that there is an excellent student-school match raises the quality of leads by ensuring a good lead-to-student conversion rate and above industry standard retention metrics.
Data Purity
A certain amount of bad data and even data fraud is inherent on the Internet, even for wholly owned traffic sources. AcademixDirect has created a process utilizing both internal proprietary technology and third party services to ensure its customers receive only the most valid, targeted data. By the time data reaches an AcademixDirect client, it has already passed over half a dozen different validation and data purity systems.
Statistical Lead Scoring
To further its quest to deliver only the highest quality leads, AcademixDirect has developed a lead scoring mechanism. The lead scoring system statistically ‘learns’ which leads are likely to convert and which are not based on its historical customer conversion data. The Company then sets lead quality thresholds with participating customers to ensure it is properly managing the quality-quantity tradeoff that is intrinsic in the lead generation process.